LEDing Effects, based in South Street, is establishing a nation-wide name for itself with the use of Neon Flex, a flexible neon tube which is the latest advancement in neon lighting and illumination.

The technology advances neon lighting from a glass blown neon tube, which has been used across the world in signage and other illumination applications.

LEDing Effects is the first company to use the technology in Australia.

The company imports Neon Flex from China to its Cleveland workshop where signs are made and transported to destinations Australia-wide.

The company operated by David and Debbie Paynter has just delivered its biggest project so far with the completion of illuminated signage for five tower cranes in Melbourne.

The cranes are used in constructing tower apartments and city highrise office buildings.

The contract was for the manufacture of 10 signs, each 7.2m long and 1.6m high, for illumination on the sides of the cranes.

Neon Flex can be used to shape designs, letters and logos and when illuminated is brighter and clearer than technology in previous neon signs.

David has been operating the company for the past three years, the culmination of 25 years' experience as an electrical engineer.

The success of the Cleveland based company has enabled LEDing Effects to employ three young people under the Cleveland High School's apprenticeship traineeships scheme.