Redlands Sporting Club on Anson Road, Wellington Point, is the first in Queensland to introduce palm-sized, flip-top containers for smokers to put ash in and stub out their butts.

The hard-plastic, aluminium-lined containers, which cost $3 over the bar, are designed not to melt and when full with dirty butts can be emptied and reused.

On Tuesday, members of Keep Australia Beautiful, Redland City Council and pubs and clubs gathered at Wellington Point to launch the project.

Redlands Sporting Club manager Rick Veale said he was proud his club was taking action to get rid of cigarette butt litter.

"The program, which kicks off in the Redlands, is to make smokers aware of these personal ashtrays and where they can buy them," Mr Veale said.

"If all the pubs and clubs start selling the ashtrays, it may reduce some of the 700 million butts that get into our waterways each year," he said.

The butt-free club project was the brainchild of Redland City Councillor Wendy Boglary and Keep Australia Beautiful's deputy Queensland CEO Laura Willmott.

When the two were discussing litter at Wellington Point last month, both agreed cigarette butts were a problem.

"There are a lot of butts in the carparks at pubs and clubs and that's when Redlands Sporting Club joined our cause," Cr Boglary said.

"It's the first club in Queensland to come on board and start selling these ashtrays, which may be the small incentive smokers need to not throw their butts on the ground.

"We throw the challenge out to all clubs and pubs - not just in Redlands but throughout Queensland - to start selling these ashtrays," Cr Boglary said.

Keep Australia Beautiful CEO Queensland Rick Burnett said all money from the sale of the personal ashtrays would go to expanding his organisation's butt-free program.

"Under that program, one of the discussed plans is to have a butt-free island and we are looking at Coochiemudlo," Mr Burnett said.

"That program is not banning smoking, it's just a plan to stop butts hitting the ground."

A Keep Australia Beautiful national litter index released in November found of the 20 billion cigarettes Australians smoked a year, seven billion ended up as litter on the ground.

Of those, one in 10, or 700 million, reached waterways, where it took five years to break down.